Marketing Apprentice

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Job Description

This is a really exciting opportunity to join a growing group of companies with the common goal of making a difference to people’s lives. As their newest Marketing and Communications Apprentice at The Progress Group, you will be involved in all elements of the marketing mix from social media to content creation. You will work closely with the wider in-house marketing team to help them execute their marketing plans to a high standard. Being a creative individual, you will help them to develop ideas for campaigns, write exciting copy for their various target audiences, and help them to bring their brands to life through telling the story of the positive impact they have on the lives of individuals throughout the country.

 

Multi Channel Marketer Training

 

During this advanced apprenticeship, you will learn a vast range of knowledge, skills and behaviours, covering topics such as:

  • Brand management
  • Content creation, SEO and utilising AI
  • Online and offline marketing, including Google Ads certification

 

You will undertake the ground-breaking Professional Apprenticeships Multi Channel Marketer Level 3 qualification. Professional Apprenticeships are an Ofsted Outstanding rated provider, and also hold the title of Bristol and Bath Apprenticeship Training Provider of the Year for 2021.

The training is delivered using a hybrid model and can be delivered fully remotely if needed. You will have monthly 1-2-1s with your assigned tutor, along with monthly group sessions, where one topic will be covered in detail, and you will have the opportunity to meet and work with all the other apprentices on the course.

The programme is designed to mould you into a high-level, all-rounded digital marketer. You will learn in detail about:

  • Principles of Marketing
  • Social media
  • Brand management
  • Creating content
  • Evaluating and reviewing campaigns
  • Paid media (PPC) and much more

 

These modules are designed to jump-start your career and make you stand out in an increasingly competitive field, boosting your future earning potential.

 

Personal Qualities

We are looking for someone who is enthusiastic, talented and passionate about all things content marketing. You may have recently finished University and are looking to ‘cut your teeth’ in the industry, or may have a genuine passion for the industry and want to take your first leap. Whatever your background, if you are a hard worker, a self-starter and an innovator, then this role is for you! You will be ready to jump right in and give it your all, have excellent communication and listening skills, and be willing to listen and take on board constructive feedback in order to develop your skill-set within this industry.

Some key skills and prior knowledge should include;

  • Excellent communication skills, be it written or verbal
  • Strong writing skills, with some experience of writing for different audiences
  • Excellent attention to detail
  • The ability to multi-task
  • Excellent time management and organisational skills
  • Experience of working with social media platforms such as Facebook, Instagram, Twitter and LinkedIn for business purposes
  • Some experience of capturing interesting and good quality rich content using a phone camera, ideally for the purposes of social media
  • Experience of using the likes of Adobe Creative Cloud or Canva
  • A basic understanding of branding
  • A genuine desire to want to learn new skills related to marketing communications

Vacancy details

Location
  • Bootle
Salary
Contract

Full Time, Apprenticeship

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Responsibilities

No two days will be the same, so expect a role where you will be actively encouraged to think outside of the box and to manage your time and resources effectively in order to get the job done. You will sit in meetings and be expected to contribute to agenda items, lead on the delivery of some marketing tactics and help to continually evaluate and innovate activities in order to support their objectives

As a Group of businesses, they are on an exciting growth journey and this role will play a part in the success of that. As such, they need someone with bags of enthusiasm and a hunger to roll up your sleeves and get stuck into tasks set. This will be across multiple markets and multiple audiences.

Your main responsibilities will include;

  • Use different types of content to bring the stories of their impact to life. This will include interviewing learners, briefing videographers and writing up the likes of case studies
  • Visiting training locations to capture training delivery in motion for use on social media
  • Write copy for various audiences and markets. This could be for website, brochures, blogs or email
  • Management of some social media channels
  • Support with event planning and management
  • Update websites using the CMS, WordPress
  • Build, test, send and evaluate email marketing campaigns
  • Videography/photography

Additional Information

About the Employer

The Progress Group is a thriving family of education and training companies who have a mission to positively change lives through the power of education and training. They are constantly looking for new ways to innovate and inspire, and their marketing and communication activities are key to this. They have ambitious growth plans for the Group, so are on an exciting journey which is driving significant change and innovation within the group. They have a strong social accounting focus, and believe in giving back to the communities where they work.

They are a vibrant and enthusiastic group of marketing professionals who work collaboratively to offer a highly transparent marketing service across the Group.

Some benefits include;

  • 25 days holiday per year, Bank Holidays extra (pro rata)
  • Your birthday off (after you have passed your probationary period)
  • Christmas shutdown
  • Pension
  • Access to an employee benefits and discounts platform
  • Life Assurance (after you have passed your probationary period)
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