Introduction
A Marketing Executive plays a key role in shaping, supporting, and executing marketing plans. Working closely with your Marketing Manager, who sets the overall marketing strategy, the Marketing Executive focuses on the audience, using creativity, communication, and project management skills. You are responsible for planning and carrying out targeted and tactical marketing activities.
Who is this apprenticeship right for?
If you are currently creating content for social media, email marketing, SEO, or PPC and want to take your marketing career to the next level, learn how to create marketing plans, strategies, product development, market research, and much more.
Employer Contribution
£300 for non-levy employers (Non-Levy contribution applies to employers with an annual wage bill of under £3m and enrolling apprentices that are aged 22 and above upon apprenticeship start date)
How will this be delivered?
This apprenticeship is delivered through a combination of work-based learning, online training sessions or face to face sessions. You will build a portfolio of work you have created to evidence your skills. When ready to finish your apprenticeship, you will sit an end point assessment – but don’t worry you will have loads of support to prepare for this.
Apprenticeship details
Qualification
Marketing Executive – Level 4
Length of Apprenticeship
12 Months and 4 Months EPA
Typical job roles
Marketing Executive, Marketing Officer, Marketing Specialist, Communications Specialist.
Apprenticeship Value
£6,000
*£300 employer contribution
A time when I realised that things had changed for the better was when I officially finished my apprenticeship. This made me feel like my hard work has paid off and that I made the right decision by choosing an apprenticeship over university. I first noticed the results that I could do when I analysed/looked into the results that I have been achieving for my clients. This means that I have built a good relationship with customers, as well as, proving to my company that I can deliver good results. The measurable effect for my company is both ROI and engagements. This is because the hard work that I am doing is Paying off and the customers are happy with both the service and the results they are receiving. I am both proud and happy with the developments I have made throughout my apprenticeship. I feel that I have come on a long way since when I first started my job, and I am now confident within my knowledge that I can fulfil the tasks and expectation of me” – Freya Edwards (Digital Marketing Apprentice)
Your journey with Pro Apprenticeships
Module 1
Management
Employer check-in
Module 2
Branding
- Branding Principles, Product Development Models, Market Research Principles, Distribution
Value-added qualification
- SOSTAC Associate online course (90 Days) this includes 10-15 hours self-paced online course and cost of exam.
Employer check-in
Module 3
Campaign Management
- Project management, Budget Setting, Evaluating Campaigns
Employer check-in
Module 4
EPA preparation
- Multiple Choice Test, Presentation, Professional Discussion.
Gateway Meeting
EPA – Multiple Choice Test
EPA – Project – Report & Presentation
EPA – Professional Discussion
Why Pro Apprenticeships?
We are here to empower you to gain the skills you need to progress. Whether that’s for you or your existing team, Pro Apprenticeships is a place where you can grow, supported by industry leading training and tutors that will create personalised training plans just for you.
Ofsted Outstanding Training
100% First Time Pass Rate
87% Distinction Rate
Industry Leading Tutors
Free Recruitment & Placement
A Community of Learners and Support
Leaders in Safeguarding
For Employers
Would you like to hire an apprentice? Or place a member of your team on this apprenticeship? Speak to one of our apprenticeship advisors today to get started!
Apply for an apprenticeship
Ready to start your apprenticeship journey? Find a vacancy near you and apply today!
What to find out more about this qualification?
Got a question about this apprenticeship? Or would you like more information for your team? Drop us a message and one of our apprenticeship advisors will be in touch!
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