Multi Channel Marketing Apprentice

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Job Description

Abney & Baker is looking for a passionate individual to join our team as a Multi-Channel Marketing Apprentice. This is your chance to work alongside their experienced Marketing Manager, contributing to and executing their marketing plan to drive private client enquiries and attract new carer recruitment applications.

Be part of an industry where the support the care team delivers daily makes a genuine difference in the lives of elderly clients in their local communities. Join a genuinely friendly, fun, and empathetic team dedicated to supporting our clients to live with greater independence, confidence, and peace of mind in the comfort of their own homes.

This is a fantastic opportunity to join a growing company and make a real impact while developing your marketing skills. If you’re excited to be part of a supportive team and work in a role that truly matters, apply now!

Vacancy details

Location
  • Melksham
Salary
£16,000 / Year
Contract

Full-time, Apprenticeship

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Responsibilities

From social media and email marketing to content creation and SEO, you’ll gain hands-on experience across a range of channels in a target-driven environment.

Social Media – Organic planning, content creation and scheduling

  • Work with Marketing Manager to develop monthly calendar of organic social posts
  • Develop set of Canva social media templates (static graphic posts, meta images, reels, stories, videos)
  • Create 3-5 posts a week (both copy and accompanying graphics/animation/video)
  • Scheduling of planned organic social media posts
  • Regular posting to local community Facebook groups/community boards
  • Respond to messages, likes, comments, tags, reviews and shares
  • Actively building new followers and community development

Email Marketing

  • Develop template and manage monthly eNewsletter for existing clients and families.
  • Review, test, execute, and optimise existing email marketing automations following lead gen downloads/digital info pack requests.

SEO & Content Creation

  • Work with Marketing Manager to conduct keyword research and set up monitoring template.
  • Regularly audit the website using RankMath to maximise and maintain our keyword rankings.
  • Website on-page optimisations – adding keywords, creating new content, writing compelling title tags, adding internal linking. and designing shareable multimedia.
  • Track the website’s visibility, traffic, and engagement over time (using Google Analytics 4, Google Search Console, and Google Tag Manager).
  • Content creation including blog articles based on keyword research targets including creating shareable content e.g. infographics, eBook, survey results, cost of care calculator.

Paid Online Advertising

  • Work with Marketing Manager and external agency to develop a planned approach and working calendar of paid online advertising campaigns.
  • Regularly develop and test campaign landing pages.

Events & Offline Marketing

  • Support area teams and Marketing Manager with local advertising opportunities, community events and partnership activity.

Market/Audience Research

  • Keeping up to date with latest competitor and market activity
  • Regular ‘secret shopper’ type research on both client and carer offering

Multi Channel Marketer Training

During this advanced apprenticeship, you will learn a vast range of knowledge, skills and behaviours, covering topics such as:

  • Brand management
  • Content creation, SEO and utilising AI
  • Online and offline marketing, including Google Ads certification

You will undertake the ground-breaking Professional Apprenticeships Multi Channel Marketer Level 3 qualification. Professional Apprenticeships are an Ofsted Outstanding rated provider, and also hold the title of Bristol and Bath Apprenticeship Training Provider of the Year for 2021.

The training is delivered using a hybrid model and can be delivered fully remotely if needed. You will have monthly 1-2-1s with your assigned tutor, along with monthly group sessions, where one topic will be covered in detail, and you will have the opportunity to meet and work with all the other apprentices on the course.

The programme is designed to mould you into a high-level, all-rounded digital marketer. You will learn in detail about:

  • Principles of Marketing
  • Social media
  • Brand management
  • Creating content
  • Evaluating and reviewing campaigns
  • Paid media (PPC) and much more

These modules are designed to jump-start your career and make you stand out in an increasingly competitive field, boosting your future earning potential.

Progression

Abney & Baker are looking for someone who, if successful, could progress either onto a Level 4 Marketing Executive Apprenticeship or on to a permanent role in the marketing department.

Culture & Benefits

Founded in 2015 by CEO and Founder Ian Willis, Abney & Baker emerged from Ian’s personal journey and professional expertise. After searching for care and support for a parent with Parkinson’s and serving as a director for a major national care chain, Ian experienced the care and support industry from both perspectives. He witnessed firsthand the detrimental effects of low wages and poor working conditions on staff morale and the quality of care provided.

Convinced there was a better way, Ian envisioned a care company that values and supports its team, believing that this approach would lead to superior care for clients. That’s when Abney & Baker was born.

As a family-owned and locally operated business, they take great pride in their role within the community. From day one, they have prioritised treating people right in every decision they make. By doing better for their employees, they ensure they do better for their clients. Ultimately, truly put the care into homecare.

At Abney & Baker, they are putting the care into homecare and have clear values that guide how they work:

  • Do the Right Thing
  • Do the Best Job You Can
  • Show You Care
  • Reflect, Learn and Grow

They’re looking for someone who wants to help them achieve this and who shares their values.

Apply now

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