Marketing Apprentice

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Job Description

This is a fantastic opportunity to join an office where you will be working across 2 leading brands, supporting with marketing and content creation. Bringing in a head full of ideas and a creative drive, you will love the variety and the ability to really make the role your own. Owned by the same directors, Blue Leaf Property are a residential property management agency and Equiclass supply hand made Italian riding boots and are looking for someone dynamic and driven to help them drive both brands forward as they grow.

Responsibilities

You will play a crucial role as part of the busy, positive, and highly focused team concentrating on growing the companies reach, visual output and contributing to the business’s overall goals.

As part of your on the job and formal learning you will be responsible for implementing both online and offline campaigns along with preparing & designing visual media such as client brochures. The focus of the campaigns and visual media will be to generate new business leads, increase their social presence and brand awareness.

Key Responsibilities

  • Undertake not less than six hours of formal learning and coursework each week
  • Management and implementation of marketing and lead generation campaigns.
  • Design and manage social posts to Facebook, Instagram, Linkedin & Tiktok
  • Attend trade shows for Equiclass, often at weekends.
  • Design and manage website content.
  • Produce and edit video footage to be uploaded to social channels including Youtube and websites.
  • Be actively involved in front of camera filming for video content for marketing purposes.
  • Produce email newsletters
  • Design and produce digital marketing brochures
  • Actively work to obtain positive company reviews, such as google & Trustpilot reviews.
  • Oversee online analytics and provide feedback on how improvements can be made to enhance the customer journey and business touch points.
  • Support team members with daily office administrations task, such as answering phones & booking appointments as and when required.
  • Produce regular reports to providing oversight of social growth and marketing success

Vacancy details

Location
  • Calne
Salary
£16,000 / Year
Contract

Full-time, Apprenticeship

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Personal Qualities

  • Educated to minimum of A level with not less than 8 x GCSE’s at Grade C or above.
  • Ability to demonstrate a real and genuine interest in marketing.
  • Ability to explain how online and offline marketing platforms might be used to drive lead generation, namely; Email marketing, Direct mail, SEO, PPC.
  • Familiarity of Facebook, Instagram, Linkedin, Tiktok and Youtube
  • Ability to demonstrate strong creative skills, particularly in terms of written copy and visual impact.
  • Ability to use Canva, Biteable and Photoshop packages would be a real advantage
  • Strong analytical skills to be able to review marketing results vs agreed targets for each marketing activity and deliver ROI in line with agreed Cost Per Acquisition.
  • Ability to demonstrate confidence when speaking with clients and the general public both face to face, over the phone and via email

During this advanced apprenticeship, you will learn a vast range of knowledge, skills and behaviours, covering topics such as:

  • Brand management
  • Content creation, SEO and utilising AI
  • Online and offline marketing, including Google Ads certification

You will undertake the ground-breaking Professional Apprenticeships Multi Channel Marketer Level 3 qualification. Professional Apprenticeships are an Ofsted Outstanding rated provider, and also hold the title of Bristol and Bath Apprenticeship Training Provider of the Year for 2021.

The training is delivered using a hybrid model and can be delivered fully remotely if needed. You will have monthly 1-2-1s with your assigned tutor, along with monthly group sessions, where one topic will be covered in detail, and you will have the opportunity to meet and work with all the other apprentices on the course.

The programme is designed to mould you into a high-level, all-rounded digital marketer. You will learn in detail about:

  • Principles of Marketing
  • Social media
  • Brand management
  • Creating content
  • Evaluating and reviewing campaigns
  • Paid media (PPC) and much more

These modules are designed to jump-start your career and make you stand out in an increasingly competitive field, boosting your future earning potential.

Progression

This is an incredible opportunity to join the business at a time of growth and really make the role your own. This employer is looking for someone who, if successful, will progress on to a permanent role in the marketing department and really drive the function forward.

Culture & Benefits

This employer are very much a friendly, family run business. They are a husband and wife team, with the offices next door to each other. They have a smart-casual dress code and a dog friendly office. They actively encourage all staff to have a healthy work-life balance, so don’t work late for no good reason, and they encourage people to have hobbies and interests outside of work. They also strive to be as flexible as possible so that work fits in with life wherever they can. This is an amazing opportunity to join a friendly, growing business at a very exciting time!

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